How to Optimize Your Content for ChatGPT & Voice Assistants
The way people search has changed. Instead of typing rigid keywords into Google, users are now asking Siri, Alexa, and ChatGPT questions aloud. Whether it's finding the nearest pizza spot or asking how to grow a business, they expect fast, accurate answers, spoken or summarized instantly.
For businesses, this means your content must be clear, conversational, and optimized for how AI and voice tools process information. Traditional SEO is no longer enough.
At PGH Digital, we help brands stay ahead by creating content strategies that align with how people search now. In this blog, we’ll show you exactly how to adjust your approach, so your business stays visible in a world run by voice and AI.
Use Natural, Conversational Language
AI tools and voice assistants thrive on natural language. Instead of writing like a robot for a robot, write like a person answering a question.
Example:
Instead of: “Best Italian restaurants Pittsburgh 2025”
Try: “What are the best Italian restaurants in Pittsburgh right now?”We help our clients reframe and refine content with this user-first voice so their sites are more likely to be pulled into voice search and AI responses.
Answer Questions Clearly and Directly
People using voice or ChatGPT typically ask questions:
“How do I remove pet stains from carpet?”
“What’s the best time to post on Instagram?”
“What is SEO in marketing?”
Make sure your content actually answers those questions in a few clear sentences—preferably in the first few lines of a page or blog post. This increases your chances of being selected as a featured snippet or cited by AI tools.
Optimize for Featured Snippets
Featured snippets (the boxes that show up at the top of Google) are often the same sources used by voice assistants and AI tools. To improve your chances:
Use headers to structure your content
Keep answers under 50 words when possible
Include bullet points, numbered lists, and summaries
This kind of formatting signals “I’m helpful!” to AI, and we bake this logic into the content we create for our clients.
Build Trust With Authoritative Content
Voice assistants and ChatGPT look for trustworthy, well-linked sources. That means you need:
Accurate and up-to-date information
External links to high-quality sources
Internal links that guide users to deeper content
We help brands establish authority in their niche, not just for Google, but for the AI tools that pull from the top of the web.
Use Schema Markup and Structured Data
Behind the scenes, structured data helps AI interpret your content. Adding schema to your pages, like FAQ, how-to, local business, or product schemas, can increase your visibility in voice and AI search.
PGH Digital includes this kind of technical SEO in our strategy packages, making sure your backend speaks the same language as AI tools do.
Keep It Local When Relevant
If you’re a local business, optimize for location-based queries:
“Where can I get a haircut near me?”
“Best plumber in Greensburg open now”
Using regional keywords, location pages, and local business schema helps voice assistants point users to you.
We’re especially skilled in this at PGH Digital, after all, we’re Pittsburgh-born and raised.
The Bottom Line
Voice assistants and AI tools like ChatGPT aren’t changing whether people find you; they’re changing how. If your content isn’t optimized for the way modern users search and interact, you're missing out.
At PGH Digital, we make sure your content doesn’t just exist, it performs. Whether it’s through SEO, content writing, or full digital strategy, we build campaigns that help you show up in the moments that matter most, no matter where the question is asked.
Ready to Future-Proof Your Content Strategy?
Let’s talk about how we can optimize your site for AI, voice, and beyond.