This blog explores how local Pittsburgh businesses can effectively compete online against large national chains by leveraging strategic digital marketing. It highlights key tactics like local SEO, Google Ads, geofencing, conversion tracking, and social media marketing, all services offered by PGH Digital, to help small and mid-sized companies boost their online visibility, attract nearby customers, and turn digital attention into real-world success.

This blog offers strategic advertising tips specifically for Pittsburgh businesses looking to capitalize on the city’s vibrant summer season. It explores how local events, seasonal promotions, mobile optimization, timely content creation, and refreshed branding can help attract more customers during the high-traffic summer months. Whether you're in retail, hospitality, or home services, the blog provides actionable ways to align your marketing with what Pittsburghers are searching for and doing throughout the season.

This blog explores how PGH Digital partnered with a local theatre to combat the growing problem of third-party ticket resellers dominating search results. By launching a strategic paid search campaign focused on branded keywords and high-demand shows, we helped the venue regain visibility on Google, drive traffic to their official ticketing site, and protect their brand from customer confusion and lost sales.

This blog explores the importance of local SEO for service-based businesses in Pittsburgh and why it’s essential for standing out in a highly competitive local market. It covers how mobile searches, the Google Map Pack, and localized content impact visibility and trust, while offering practical insights on how businesses can improve their local search rankings to attract high-intent customers in their neighborhoods.

This blog highlights seven common red flags in digital marketing that can lead to wasted budget and underwhelming results—from unclear strategies and lack of reporting to outdated tactics and cookie-cutter campaigns. It breaks down each warning sign to help business owners recognize when it’s time to reevaluate their marketing efforts. The article also explains how PGH Digital takes the opposite approach, using custom strategies, transparent reporting, and performance-driven tactics to help clients get the most out of their marketing investment.

This blog breaks down the often-overlooked element of successful SEO: search intent. While many marketers focus heavily on keyword targeting, they miss the crucial step of understanding why someone is searching in the first place. We explore the four main types of search intent, why they matter, and how aligning your content with user intent leads to better rankings, higher engagement, and more meaningful conversions.

This blog breaks down the five essential steps to running a successful Streaming TV advertising campaign, from setting clear goals and targeting the right audience to building engaging video content, optimizing in real-time, and analyzing results. Whether you're new to OTT/CTV or looking to improve your current strategy, PGH Digital provides the guidance and tools to help you navigate the process and reach viewers on the platforms they’re already watching.

This guide breaks down the different types of SEO strategies—Local, Regional, Advanced Regional, and National—to help business owners understand which approach best fits their goals. Whether you're a small business looking to attract nearby customers, a growing company expanding across multiple cities, or a brand ready to compete on a national scale, this article explains the key SEO tactics tailored to each stage of growth so you can build a stronger online presence and reach the right audience.

This blog explores the 8 essential steps to content gap analysis, a powerful strategy for identifying missing opportunities in your content and improving your search rankings. You'll learn how to research audience needs, audit existing content, analyze competitors, find keyword gaps, and create a data-driven content plan. By following these steps, you can optimize your website for higher traffic, better engagement, and long-term SEO success.

Want to improve your website’s search rankings without a complete overhaul? This guide covers five simple yet effective SEO fixes you can implement today to boost visibility, increase traffic, and enhance user experience. From optimizing title tags to improving page speed and targeting featured snippets, these quick wins can make a big impact with minimal effort.

Google’s AI updates are reshaping search, pushing paid ads further down in results and giving more priority to AI-generated answers and organic content. This carousel breaks down why search ads are losing visibility, how it’s impacting businesses, and what marketers can do to adapt—covering SEO strategies, ad optimization, and diversifying marketing efforts. Stay ahead of the changes and keep your digital strategy strong!

This blog explores how AI chatbots like ChatGPT and Google Gemini are reshaping the way people search for information—leading to a decline in traditional Google searches. With Google integrating AI-powered features like Search Generative Experience (SGE) and Gemini into its ecosystem, businesses must rethink their SEO strategies. We break down why search behavior is shifting, how Google is responding, and what companies can do to stay visible in an AI-driven search landscape.

This blog explores the key differences between Google Ads and Meta Ads, helping businesses determine which platform aligns best with their marketing goals. Google Ads target users actively searching for products or services, making them ideal for immediate conversions, while Meta Ads focus on interest-based targeting to build brand awareness and engagement. We break down ad placements, targeting options, costs, and user behavior to guide you in making the right choice. Plus, PGH Digital can help craft a strategic campaign that maximizes results across both platforms.

Reddit is one of the fastest-growing social platforms, offering businesses a unique way to reach highly engaged communities. In this post, we’re breaking down why Reddit advertising is a game-changer in 2025 and how PGH Digital can help you create targeted, high-converting campaigns. Whether you want to build brand awareness or drive sales, our expert team is here to help.

Choosing between Facebook and Instagram Ads can be challenging, as both platforms offer powerful advertising tools. In this blog, we break down the key differences, strengths, and best use cases for each. Whether you're looking for broad reach and advanced targeting on Facebook or high engagement and visual appeal on Instagram, we help you determine which platform aligns best with your business goals. Plus, find out why using both may be the ultimate strategy for maximizing your ROI. Read on to make the most of your digital advertising efforts!

Is your website holding you back from ranking higher on Google? Many businesses unknowingly make simple mistakes that hurt their SEO, making it harder for potential customers to find them. In this blog, we’ll break down five common website issues—like slow load times, poor mobile design, and missing backlinks—that could be damaging your search rankings. Plus, we’ll share easy fixes and show how PGH Digital can help optimize your site for better visibility and more traffic.

Streaming TV advertising offers businesses a powerful way to reach highly targeted audiences, but success requires the right strategy. In this article, we break down the essential dos and don’ts of Streaming TV advertising, covering best practices like audience targeting, ad optimization, and performance tracking—while highlighting common mistakes to avoid. Plus, we’ll explain how PGH Digital can help create and manage a data-driven Streaming TV campaign that maximizes engagement and ROI.

This blog explores the power of LinkedIn advertising for local businesses, highlighting why the platform is essential for reaching professionals, decision-makers, and high-value leads. It breaks down LinkedIn’s advanced targeting options, cost-effective ad formats, and credibility-building potential, making it an ideal choice for B2B and service-based companies. You'll learn how LinkedIn ads can drive business growth, generate quality leads, and maximize ROI, along with expert insights from PGH Digital on how to create successful campaigns. Whether you're new to LinkedIn advertising or looking to optimize your current strategy, this guide will help you leverage the platform effectively.

This blog is all about giving your digital marketing strategy a fresh start this spring. Just like tidying up your home, your online presence needs regular maintenance to stay effective and competitive. We’ve put together a comprehensive checklist to help businesses optimize their SEO, refresh website content, clean up email lists, refine paid advertising, and evaluate analytics. Whether you need to update your social media strategy or improve your online visibility, this guide will walk you through essential steps to ensure your marketing efforts are running smoothly. Plus, PGH Digital is here to help with expert services tailored to keep your digital strategy fresh and effective all year round.

Inbound marketing attracts customers through valuable content, SEO, and social media, building long-term relationships and trust. Outbound marketing pushes messages through paid ads, display advertising, and streaming media to reach a broader audience quickly. While inbound focuses on organic engagement, outbound delivers immediate visibility. Combining both strategies helps businesses maximize reach and conversions.