This blog breaks down why partnering with PGH Digital is the key to unlocking the full potential of Connected TV advertising on platforms like MNTN. While MNTN is a powerful self-serve tool, our team brings the strategy, creative expertise, campaign management, and in-house video production needed to turn streaming ads into real business results. From targeting and optimization to performance tracking and scalable growth, we help businesses run smarter, more impactful CTV campaigns that go beyond just showing up on screen, we make sure they perform.

This blog breaks down why businesses are better off partnering with PGH Digital to manage their Google Ads campaigns rather than trying to do it themselves. While Google Ads is a self-serve platform, it requires time, strategy, and ongoing optimization to truly perform well. We explain how our dedicated campaign managers bring expertise, proactive monitoring, and data-driven decisions to every campaign, helping clients avoid wasted budget and get the most out of their ad spend.

This blog explores why, although Meta’s ad platform is technically self-serve, real success requires more than just clicking “boost.” It breaks down how DIY campaigns often fall short due to lack of time, strategy, and platform expertise, ultimately costing businesses more in the long run. By partnering with PGH Digital, businesses gain access to experienced campaign managers who continuously monitor, optimize, and fine-tune Meta ads to drive stronger, smarter results.

This article explores how behavioral targeting and list segmentation can significantly enhance the effectiveness of email marketing campaigns. By analyzing customer behavior, such as browsing activity, purchase history, engagement levels, and demographics, marketers can create tailored email lists that deliver personalized, relevant content to each subscriber. The article explains key tactics for segmenting email lists, from interest-based targeting to abandoned cart follow-ups, and highlights the benefits of delivering messages that truly resonate with your audience, ultimately leading to higher engagement, increased conversions, and stronger customer relationships.

This blog explores how local businesses can effectively use hyper-targeted streaming audio advertising to reach niche audiences. It highlights how platforms like Spotify, and Pandora, offer powerful targeting options based on location, interests, and behaviors, enabling businesses to connect with the right listeners. By crafting engaging, localized audio ads, even small and medium-sized businesses can achieve measurable results, boosting visibility and driving real action. PGH Digital simplifies the process, from audience targeting and ad creation to campaign management and performance tracking.

This blog explores the power of remarketing and why it’s a crucial part of any successful digital marketing strategy. You'll learn how remarketing works, why it's effective, and how it helps businesses re-engage website visitors, boost conversions, and maximize return on ad spend. Whether you're new to digital advertising or looking to improve your current campaigns, this post breaks down the benefits of remarketing and how PGH Digital can help you turn missed opportunities into measurable results.

Father’s Day is one of the biggest gift-giving holidays of the year, and for businesses, it's a perfect opportunity to connect with customers and boost sales. In this blog, we’ll explore powerful digital marketing tactics to help you promote your Father’s Day offers online. From targeted paid search and social media ads to email campaigns and SEO strategies, PGH Digital can help you reach shoppers right when they’re looking for the perfect gift for Dad.

This blog breaks down seven essential tips for creating engaging and effective email marketing campaigns. From setting clear goals and segmenting your audience to writing compelling subject lines and sending emails more consistently, each tip is designed to help businesses improve open rates, click-throughs, and overall engagement. Whether you're just getting started or looking to refine your current strategy, PGH Digital shares practical insights to help you turn email into one of your most powerful marketing tools.

This blog explores the growing impact of Streaming TV advertising—also known as CTV or OTT—and breaks down what makes an effective campaign, from smart targeting to compelling video creative. It also highlights how PGH Digital helps businesses get their message in front of the right audience on platforms like Hulu, Tubi, and more.

This blog outlines the five most important Key Performance Indicators (KPIs) that every local, service-based, or B2C retail business should be monitoring in 2025 to stay competitive and grow smarter. From tracking website traffic sources and conversion rates to monitoring Google Business Profile engagement, customer acquisition costs, and online reviews, these metrics provide clear insights into what's working—and what needs improvement. At PGH Digital, we help clients make sense of this data through monthly reporting recaps and 24/7 dashboard access, so they can make informed, results-driven decisions year-round.

This blog explores how social media platforms like Instagram, TikTok, Pinterest, and LinkedIn are increasingly being used as search engines, and why that shift matters for your business. Instead of turning to Google, users are typing search terms directly into social apps to find local services, products, and recommendations. That means your content needs to be optimized not just for clicks, but for discovery. From keyword-rich captions to hashtags and profile bios, we break down how Social SEO works and how PGH Digital can help you get found where people are already searching.

This blog explores how local Pittsburgh businesses can effectively compete online against large national chains by leveraging strategic digital marketing. It highlights key tactics like local SEO, Google Ads, geofencing, conversion tracking, and social media marketing, all services offered by PGH Digital, to help small and mid-sized companies boost their online visibility, attract nearby customers, and turn digital attention into real-world success.

This blog offers strategic advertising tips specifically for Pittsburgh businesses looking to capitalize on the city’s vibrant summer season. It explores how local events, seasonal promotions, mobile optimization, timely content creation, and refreshed branding can help attract more customers during the high-traffic summer months. Whether you're in retail, hospitality, or home services, the blog provides actionable ways to align your marketing with what Pittsburghers are searching for and doing throughout the season.

This blog explores how PGH Digital partnered with a local theatre to combat the growing problem of third-party ticket resellers dominating search results. By launching a strategic paid search campaign focused on branded keywords and high-demand shows, we helped the venue regain visibility on Google, drive traffic to their official ticketing site, and protect their brand from customer confusion and lost sales.

This blog explores the importance of local SEO for service-based businesses in Pittsburgh and why it’s essential for standing out in a highly competitive local market. It covers how mobile searches, the Google Map Pack, and localized content impact visibility and trust, while offering practical insights on how businesses can improve their local search rankings to attract high-intent customers in their neighborhoods.

This blog highlights seven common red flags in digital marketing that can lead to wasted budget and underwhelming results—from unclear strategies and lack of reporting to outdated tactics and cookie-cutter campaigns. It breaks down each warning sign to help business owners recognize when it’s time to reevaluate their marketing efforts. The article also explains how PGH Digital takes the opposite approach, using custom strategies, transparent reporting, and performance-driven tactics to help clients get the most out of their marketing investment.

This blog breaks down the often-overlooked element of successful SEO: search intent. While many marketers focus heavily on keyword targeting, they miss the crucial step of understanding why someone is searching in the first place. We explore the four main types of search intent, why they matter, and how aligning your content with user intent leads to better rankings, higher engagement, and more meaningful conversions.

This blog breaks down the five essential steps to running a successful Streaming TV advertising campaign, from setting clear goals and targeting the right audience to building engaging video content, optimizing in real-time, and analyzing results. Whether you're new to OTT/CTV or looking to improve your current strategy, PGH Digital provides the guidance and tools to help you navigate the process and reach viewers on the platforms they’re already watching.

This guide breaks down the different types of SEO strategies—Local, Regional, Advanced Regional, and National—to help business owners understand which approach best fits their goals. Whether you're a small business looking to attract nearby customers, a growing company expanding across multiple cities, or a brand ready to compete on a national scale, this article explains the key SEO tactics tailored to each stage of growth so you can build a stronger online presence and reach the right audience.

This blog explores the 8 essential steps to content gap analysis, a powerful strategy for identifying missing opportunities in your content and improving your search rankings. You'll learn how to research audience needs, audit existing content, analyze competitors, find keyword gaps, and create a data-driven content plan. By following these steps, you can optimize your website for higher traffic, better engagement, and long-term SEO success.