As summer winds down and fall approaches, it's time for businesses to shift their marketing strategies to match changing consumer behavior and seasonal opportunities. This blog explores five key ways to transition your marketing from summer to fall, covering everything from creative updates and event-based campaigns to Q4 goal-setting and early holiday planning. PGH Digital shares expert insights and practical tips to help your brand stay relevant, timely, and results-driven as the seasons change.

This blog explores how consumer mindsets shift in the final week of July as people transition from summer mode to fall planning. From back-to-school routines and budget-conscious shopping to the excitement of football season and community events, your audience’s priorities are changing, and your marketing should reflect that. PGH Digital breaks down what your customers are thinking right now and offers actionable strategies to adjust your messaging, targeting, and campaign focus to stay relevant and drive results as August begins.

This blog explores how businesses can optimize their website content for modern search tools like ChatGPT and voice assistants such as Siri and Alexa. As search behavior becomes more conversational and AI-driven, it's crucial to write content that is clear, natural, and structured in a way these tools can easily understand. PGH Digital breaks down actionable tips, like using natural language, answering questions directly, and implementing structured data, to help your brand stay visible in today’s evolving digital landscape.

This blog explores how email marketing can be used strategically at every stage of the customer lifecycle, from awareness to re-engagement, and why increasing email frequency isn’t something to fear, but to embrace. At PGH Digital, we break down how consistent, relevant messaging helps build trust, drive conversions, and retain loyal customers. Rather than sending fewer emails, we explain how sending smarter and more often leads to long-term business growth.

This blog breaks down seven of the most common digital marketing myths that continue to mislead businesses in 2025, from the belief that SEO is dead to the misconception that boosting a post is the same as running a full ad campaign. At PGH Digital, we clarify why these myths persist, explain the truth behind each one, and share how we help clients overcome the confusion with smart, strategic solutions tailored to their goals and budget.

This article explores how businesses can effectively advertise to Pittsburgh’s passionate sports fan base by leveraging local pride and team loyalty. It breaks down strategic opportunities like seasonal campaigns around the Steelers, Pirates, and Penguins, hyper-local geotargeting in fan-heavy areas, and powerful sponsorships within the Post-Gazette’s award-winning sports coverage, including podcasts, print, video, and online articles. With insights into multi-platform marketing tactics, the article shows how PGH Digital helps brands connect with one of the city's most engaged and loyal audiences.

When it comes to advertising on Facebook and Instagram, many businesses wonder whether they should simply “boost” a post or invest in a full paid social ad campaign. While both options fall under the Meta advertising umbrella, they serve very different purposes. This blog breaks down the key differences between boosted posts and paid social ads, explaining what each one does, when to use them, and which delivers better results depending on your goals. Whether you're aiming for visibility or real conversions, understanding the right approach can make all the difference.

This blog explores the key warning signs that indicate your current marketing strategy may no longer be effective from declining performance metrics and low engagement to misaligned messaging and outdated tactics. It emphasizes the importance of knowing when to pivot and how making strategic adjustments can reignite growth. PGH Digital offers a hands-on, personalized approach to campaign management, with tailored strategies, monthly performance reviews, and 24/7 access to detailed reporting dashboards, so you’re never left guessing about your results.

This blog explores how businesses can recover from underperforming or delayed marketing efforts in Q1 and Q2 by shifting focus to strategic opportunities in Q3 and Q4. It highlights common early-year pitfalls—like lack of planning, inconsistent execution, or missed seasonal moments—and explains why the second half of the year is critical for driving growth. With insights into paid media, SEO, content strategy, and campaign planning, the blog encourages businesses to take action now and finish the year strong with support from PGH Digital.

This blog breaks down the four essential pillars of modern online visibility—PPC (Pay-Per-Click), SEO (Search Engine Optimization), GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization)—and explains how each plays a unique role in helping businesses get discovered across search engines, AI platforms, and voice assistants. As the digital landscape evolves, this guide offers a clear, actionable overview of what brands need to focus on to stay visible, competitive, and future-ready in 2025 and beyond.

This blog breaks down why partnering with PGH Digital is the key to unlocking the full potential of Connected TV advertising on platforms like MNTN. While MNTN is a powerful self-serve tool, our team brings the strategy, creative expertise, campaign management, and in-house video production needed to turn streaming ads into real business results. From targeting and optimization to performance tracking and scalable growth, we help businesses run smarter, more impactful CTV campaigns that go beyond just showing up on screen, we make sure they perform.

This blog breaks down why businesses are better off partnering with PGH Digital to manage their Google Ads campaigns rather than trying to do it themselves. While Google Ads is a self-serve platform, it requires time, strategy, and ongoing optimization to truly perform well. We explain how our dedicated campaign managers bring expertise, proactive monitoring, and data-driven decisions to every campaign, helping clients avoid wasted budget and get the most out of their ad spend.

This blog explores why, although Meta’s ad platform is technically self-serve, real success requires more than just clicking “boost.” It breaks down how DIY campaigns often fall short due to lack of time, strategy, and platform expertise, ultimately costing businesses more in the long run. By partnering with PGH Digital, businesses gain access to experienced campaign managers who continuously monitor, optimize, and fine-tune Meta ads to drive stronger, smarter results.

This article explores how behavioral targeting and list segmentation can significantly enhance the effectiveness of email marketing campaigns. By analyzing customer behavior, such as browsing activity, purchase history, engagement levels, and demographics, marketers can create tailored email lists that deliver personalized, relevant content to each subscriber. The article explains key tactics for segmenting email lists, from interest-based targeting to abandoned cart follow-ups, and highlights the benefits of delivering messages that truly resonate with your audience, ultimately leading to higher engagement, increased conversions, and stronger customer relationships.

This blog explores how local businesses can effectively use hyper-targeted streaming audio advertising to reach niche audiences. It highlights how platforms like Spotify, and Pandora, offer powerful targeting options based on location, interests, and behaviors, enabling businesses to connect with the right listeners. By crafting engaging, localized audio ads, even small and medium-sized businesses can achieve measurable results, boosting visibility and driving real action. PGH Digital simplifies the process, from audience targeting and ad creation to campaign management and performance tracking.

This blog explores the power of remarketing and why it’s a crucial part of any successful digital marketing strategy. You'll learn how remarketing works, why it's effective, and how it helps businesses re-engage website visitors, boost conversions, and maximize return on ad spend. Whether you're new to digital advertising or looking to improve your current campaigns, this post breaks down the benefits of remarketing and how PGH Digital can help you turn missed opportunities into measurable results.

Father’s Day is one of the biggest gift-giving holidays of the year, and for businesses, it's a perfect opportunity to connect with customers and boost sales. In this blog, we’ll explore powerful digital marketing tactics to help you promote your Father’s Day offers online. From targeted paid search and social media ads to email campaigns and SEO strategies, PGH Digital can help you reach shoppers right when they’re looking for the perfect gift for Dad.

This blog breaks down seven essential tips for creating engaging and effective email marketing campaigns. From setting clear goals and segmenting your audience to writing compelling subject lines and sending emails more consistently, each tip is designed to help businesses improve open rates, click-throughs, and overall engagement. Whether you're just getting started or looking to refine your current strategy, PGH Digital shares practical insights to help you turn email into one of your most powerful marketing tools.

This blog explores the growing impact of Streaming TV advertising—also known as CTV or OTT—and breaks down what makes an effective campaign, from smart targeting to compelling video creative. It also highlights how PGH Digital helps businesses get their message in front of the right audience on platforms like Hulu, Tubi, and more.

This blog outlines the five most important Key Performance Indicators (KPIs) that every local, service-based, or B2C retail business should be monitoring in 2025 to stay competitive and grow smarter. From tracking website traffic sources and conversion rates to monitoring Google Business Profile engagement, customer acquisition costs, and online reviews, these metrics provide clear insights into what's working—and what needs improvement. At PGH Digital, we help clients make sense of this data through monthly reporting recaps and 24/7 dashboard access, so they can make informed, results-driven decisions year-round.