How to Succeed with Streaming TV Advertising: Best Practices & Mistakes to Avoid
Streaming TV advertising (OTT and CTV) is transforming the way businesses reach their target audiences. Unlike traditional TV ads, Streaming TV allows for precise audience targeting, cross-device compatibility, and data-driven optimizations. However, to make the most of this platform, it's important to follow best practices and avoid common pitfalls.
At PGH Digital, we specialize in helping businesses navigate the evolving landscape of streaming TV advertising and ensuring your campaigns are optimized for success. Here’s a guide to the dos and don’ts of Streaming TV advertising (plus how we can help)!
The Dos of Streaming TV Advertising
✅ Do Define Your Target Audience
One of the biggest advantages of Streaming TV advertising is advanced audience targeting. You can reach potential customers based on demographics, behaviors, interests, and even past interactions with your brand. At PGH Digital, we use data-driven strategies to ensure your ads are seen by the right audience at the right time.
✅ Do Optimize for Multiple Devices
Streaming TV content is consumed on a variety of screens—from smart TVs and laptops to mobile devices. Your ad creative must be optimized for different screen sizes to ensure clarity and engagement. Our team ensures that your ads look great across all platforms.
✅ Do Leverage Retargeting and Cross-Channel Integration
Streaming TV advertising works best when combined with other marketing efforts. We integrate your Streaming TV ads with social media, display advertising, and paid search campaigns, ensuring a seamless brand experience across multiple touchpoints.
✅ Do Track and Measure Performance
Unlike traditional TV ads, Streaming TV campaigns provide real-time analytics, allowing you to track performance and optimize as needed. PGH Digital offers detailed reporting on key metrics like ad completion rates, engagement, and conversions, helping you refine your campaign for maximum effectiveness.
The Don’ts of Streaming TV Advertising
❌ Don't Use a One-Size-Fits-All Approach
Streaming TV is different from traditional TV, and repurposing old commercials without adaptation can hurt engagement. We create custom ad content that is specifically designed for Streaming TV audiences.
❌ Don't Forget to Include a Strong Call-to-Action (CTA)
A well-placed CTA encourages viewers to take the next step—whether it’s visiting your website, making a purchase, or signing up for a free trial. PGH Digital ensures every ad includes a clear, compelling CTA that drives results.
❌ Don't Ignore Ad Length Best Practices
While 30-second ads are common, shorter ads (15 seconds or less) often perform better. We help determine the optimal ad length for your campaign, balancing engagement with messaging effectiveness.
❌ Don't Overload with Too Much Information
Your ad should focus on a single, impactful message. Too much information can overwhelm viewers. PGH Digital helps streamline your messaging so that it’s clear, engaging, and actionable.
❌ Don't Rely Solely on One Campaign
Streaming TV advertising is an ongoing effort. Testing, adjusting targeting, and optimizing based on performance data are key to long-term success. We continuously monitor and refine your campaigns to ensure ongoing improvement.
How PGH Digital Can Help with Your Streaming TV Campaign
At PGH Digital, we take the guesswork out of Streaming TV advertising. Our team of experts will:
✔ Develop a custom Streaming TV strategy tailored to your brand, goals, and audience.
✔ Create compelling ad creatives optimized for multiple devices and platforms.
✔ Use advanced targeting to ensure your ads reach the most relevant viewers.
✔ Integrate Streaming TV with your other marketing efforts for maximum impact.
✔ Track performance in real-time and make data-driven optimizations to improve results.
With our expertise in digital advertising—including paid search, targeted display, social media, email marketing, SEO, and geofencing—we ensure your Streaming TV campaign is part of a well-rounded marketing strategy.
Ready to take your Streaming TV advertising to the next level?
Contact PGH Digital today to get started!