It’s Mid-September: Time to Lock in Your Holiday Marketing Strategy
As summer fades and the leaves begin to change, businesses face one of the most important turning points of the year. Mid-September marks the moment when planning must shift into execution if you want to maximize success in Q4. The holiday season is no longer “coming soon”, it’s here. Consumers are already browsing, researching, and in some cases, buying. Ad competition is heating up, inboxes are getting fuller, and attention spans are getting shorter.
For marketers, this means the clock is ticking. The campaigns you put into motion now are the ones that will carry your business through Black Friday, Cyber Monday, and the entire holiday shopping rush. Waiting even a few more weeks could mean higher costs, missed impressions, and scrambling to catch up while your competitors are already converting.
Why September Is Critical
Consumers are already shopping: Early-bird shoppers are researching gifts, deals, and services right now. Showing up today builds awareness before they buy.
Remarketing takes time: The audiences you build this month will be the ones you convert on Black Friday, Cyber Monday, and beyond.
The season is fast-paced: Getting your campaigns live now gives you room to test, refine, and optimize before peak holiday traffic hits.
Where to Focus Now
Paid Search & Display: Secure visibility and capture active shoppers while they’re researching.
Social Media Campaigns: Creative should already be in motion—now’s the time to test and refine messaging.
Email Marketing: Begin sending seasonal content to warm up your lists so your holiday promotions don’t get lost in crowded inboxes.
SEO & Content: Publish holiday-focused blogs and landing pages ASAP so they’re indexed and ready to rank when shoppers search.
Streaming TV & Audio: Expand your reach with engaging storytelling that connects across devices.
How PGH Digital Can Help
At PGH Digital, we specialize in building campaigns that cut through the noise during the busiest time of the year. Whether it’s a paid search campaign to capture high-intent traffic, social media ads that inspire engagement, email marketing that drives conversions, or SEO that ensures your business is visible when people are searching, we bring it all together with a strategy designed for growth. Plus, with monthly reporting calls and a live 24/7 dashboard, you’ll always know exactly how your campaigns are performing.
September is no longer the month to “start thinking” about your holiday marketing; it’s the month to act. Every day you delay means fewer chances to connect with consumers who are already making decisions. Businesses that move now will have the advantage of building brand recognition early, refining creative ahead of the holiday frenzy, and strengthening remarketing lists that convert when it matters most.
The holiday season represents the single biggest opportunity of the year to hit revenue goals and end Q4 on a high note. By locking in your campaigns today, you’re not just preparing for the weeks ahead; you’re setting your business up for a strong finish and a confident start to the new year.