The Power of Remarketing: Turn Website Visitors Into Customers
Capturing a user’s attention is harder than ever, and keeping it is even more challenging. The average consumer is constantly scrolling, clicking, and switching between devices and platforms, often abandoning websites without taking any meaningful action. In fact, studies show that over 90% of first-time visitors leave a website without converting. That doesn’t mean they’re not interested; it simply means they’re not ready.
So, how do you bring those visitors back?
That’s where remarketing comes in. Remarketing, sometimes referred to as retargeting, is a strategic way to re-engage people who have already interacted with your business online. Whether they browsed your products, read your blog, or simply landed on your homepage, remarketing allows you to stay top-of-mind by showing targeted ads across platforms like Google, Facebook, Instagram, and YouTube.
At PGH Digital, we believe remarketing is more than just a tactic, it’s a must-have part of any smart digital marketing strategy. In this post, we’ll explore why remarketing works, how it improves your return on investment, and how we use it to help our clients grow their business.
What Is Remarketing?
Remarketing (also known as retargeting) is a powerful digital strategy that targets users who have already interacted with your brand, whether they visited your website, engaged with an ad, or added a product to their cart without completing the purchase. These users are then shown tailored ads across platforms like Google Display Network, Facebook, Instagram, and more to keep your business top of mind.
Why Is Remarketing So Effective?
It Re-engages Interested Prospects
Imagine someone visits your website, looks around, maybe even adds a product to their cart or clicks through to your contact page, but then they leave without taking action. That’s a missed opportunity… unless you have a remarketing strategy in place. Remarketing gives your business a second (or third) chance to reconnect with that potential customer. By displaying targeted ads to users based on their past behavior, you’re not just reminding them of your brand, you’re meeting them at the exact stage of their decision-making process. This type of strategic follow-up can gently guide them back to your site, increasing the likelihood of conversion with each touchpoint.
It Improves Conversion Rates
The average conversion rate for first-time website visitors is relatively low across most industries. People need time to compare, think, and feel confident before making a decision. Remarketing helps bridge that gap. It targets users who are already familiar with your product or service and gives them more reasons to come back and complete the desired action, whether that’s making a purchase, booking a service, or filling out a lead form. When paired with strong, creative, and compelling calls-to-action, remarketing campaigns often produce significantly higher conversion rates than general prospecting campaigns. It’s about turning “maybe later” into “yes, now.”
It Offers Cost-Effective Ad Spend
Marketing budgets matter, especially for small to midsize businesses. Remarketing campaigns are more efficient because you're focusing your advertising dollars on an audience that’s already shown interest. Instead of casting a wide net and hoping to catch someone at the right time, you’re strategically delivering ads to people who are further down the sales funnel. As a result, cost-per-click (CPC) and cost-per-acquisition (CPA) are often lower with remarketing, leading to a better return on investment. It’s a smart way to stretch your budget while still driving meaningful results.
It Reinforces Brand Awareness
In a competitive digital environment, being remembered is half the battle. The average consumer is bombarded with countless messages each day, and it’s easy for your brand to be forgotten after just one visit. Remarketing helps solve this problem by consistently keeping your business in front of potential customers. These repeated exposures reinforce your messaging, increase brand familiarity, and build trust over time. Even if the user doesn’t click immediately, you’re creating valuable mindshare. When they’re finally ready to make a decision, your business is more likely to be top of mind.
It Supports Multi-Channel Campaigns
Remarketing doesn’t operate in a vacuum, it amplifies your overall marketing strategy. Whether you’re running paid search campaigns, social media ads, email promotions, or even traditional advertising, remarketing adds a digital layer that helps guide users toward conversion. For example, someone might see your billboard, Google your company, visit your website, and then be served remarketing ads on Facebook or YouTube. These connected touchpoints create a seamless brand experience that increases trust and nudges users closer to action. Remarketing acts as the glue that ties all your marketing efforts together for greater impact.
Remarketing isn’t just about following users around the internet with ads, it’s about making smart, data-driven decisions to guide them back to your brand when they’re most likely to convert. It’s a way to turn missed opportunities into meaningful engagements and cold leads into loyal customers.
For small businesses, e-commerce brands, service providers, and everything in between, remarketing delivers high-impact results at a lower cost than many other forms of digital advertising. It strengthens your brand, stretches your budget, and aligns perfectly with the rest of your marketing efforts.
At PGH Digital, we specialize in crafting remarketing campaigns that speak directly to your audience at the right time, on the right platform, with the right message. Whether you're trying to recapture abandoned carts or re-engage past website visitors, we’ll help you stay visible, relevant, and competitive in your space.
Ready to turn browsers into buyers? Contact PGH Digital today and let’s build a remarketing strategy that delivers real results.