5 KPIs Every Local Business Should Be Monitoring in 2025
Running a local business in 2025 requires more than just great service or quality products it requires strategy, agility, and a clear understanding of what's working (and what isn't). Whether you're in a service-based industry like HVAC, landscaping, or dentistry, or you operate a retail shop catering to your local community, keeping an eye on your key performance indicators (KPIs) is essential.
At PGH Digital, we help simplify that process by offering monthly reporting recaps and giving our clients on-demand access to their reporting dashboards, so you're never in the dark about how your marketing efforts are performing.
Here are five KPIs every local business should be monitoring in 2025 to stay competitive and grow smarter.
Website Traffic & Source Breakdown
Your website acts as the digital front door to your business. But it’s not just about how many people are walking through that door, it’s about where they’re coming from and what they’re doing once they arrive.
With PGH Digital’s analytics tools, you can track:
Total sessions and unique visitors
Traffic sources: organic search, paid ads, social media, referral sites, and direct visits
Bounce rates and time on site
Most visited pages
Why it matters in 2025:
Understanding which channels are driving the most qualified traffic allows you to invest smarter. For example, if most of your traffic is coming from Google Search but your social media is underperforming, we can help you shift your focus (and budget) accordingly.
Conversion Rate (Leads or Sales)
Driving traffic is important, but turning that traffic into leads or paying customers is where the magic happens. Your conversion rate tells you what percentage of visitors take a desired action, such as:
Filling out a contact form
Calling your business
Booking an appointment
Making a purchase (for retail/e-commerce)
Whether you're a plumber tracking emergency calls or a boutique owner monitoring online sales, your conversion rate gives you a crystal-clear picture of performance.
2025 Tip: Pay special attention to mobile conversion rates. With the majority of users browsing on smartphones, mobile optimization is no longer optional; it’s essential.
Google Business Profile (GBP) Engagement
Your Google Business Profile is often the first impression a potential customer has of your business. It appears in local search results, on Google Maps, and plays a critical role in driving foot traffic and phone calls.
Important GBP metrics to monitor:
Profile views (search and maps)
Clicks to call
Website clicks
Direction requests
Photo views
Why this KPI matters in 2025:
More than 90% of local searches result in a visit or contact within 24 hours. High GBP engagement signals trust to both Google and your customers.
Customer Acquisition Cost (CAC)
How much are you spending to acquire a new customer? CAC is a key metric that shows how efficiently your marketing dollars are being spent.
For example:
If you spend $1,000 on ads and gain 10 new clients, your CAC is $100.
If those clients spend an average of $500, you’re in great shape.
But if your CAC is rising and client value is falling, it's time to reassess.
Why this KPI matters in 2025:
With the rising cost of digital advertising and increased competition in local markets, understanding your CAC helps ensure you’re not overspending to gain new business. It also helps you evaluate the return on investment (ROI) of each marketing channel. When paired with metrics like average order value or customer lifetime value, CAC gives you a clearer picture of profitability and growth potential.Online Reviews & Reputation Score
Your online reputation can make or break your business, especially in a world where 87% of consumers read online reviews for local businesses before making a decision. It’s not just about your star rating anymore. It's about:
Total number of reviews
How recent are those reviews?
How quickly you respond
The sentiment of the feedback
Why this KPI matters in 2025:
Consumers place significant trust in peer feedback, often more than in traditional advertising. A strong reputation not only boosts visibility in search results but also increases conversion rates by building trust before a customer even contacts you. Monitoring this KPI regularly allows you to identify strengths, address issues quickly, and encourage more satisfied customers to leave positive feedback, which can directly impact your bottom line.
PGH Digital Makes Your KPIs Easy to Understand and Act On
We know that as a business owner, your time is limited. That’s why at PGH Digital, we make reporting simple and actionable:
Monthly Recap Reports – We send you clear, concise monthly summaries that highlight the KPIs that matter most to your business goals.
Real-Time Dashboard Access – You don’t have to wait until the end of the month to check in. Log in anytime to see your live data.
Ongoing Support – We walk through the data with you, answer your questions, and make recommendations to improve performance based on trends.
Whether you're running local ads, optimizing your website, or building a better Google presence, our data-first approach ensures you’re always making informed decisions.
Ready to Grow Smarter in 2025?
At PGH Digital, we believe local businesses should have access to enterprise-level strategy and insight, without the complexity. If you’re ready to take control of your KPIs and use them to drive real, measurable growth, let’s talk.
Let us help you turn numbers into new customers.