Why Performance TV Should Be Part of Your Marketing Strategy
Let’s be honest: the way people watch TV has completely changed. Cable is fading fast, and more people are streaming their favorite shows, movies, and sports through platforms like Hulu, Tubi, Disney+, and Pluto. That shift opens the door for businesses to reach audiences on the biggest screen in the house, but in a much smarter, more targeted way.
At PGH Digital, we’ve been helping businesses take advantage of this trend through Streaming TV advertising, also known as CTV or OTT. But now there’s something even better: Performance TV.
So, What’s the Difference?
Streaming TV advertising lets you serve video ads to people watching content through smart TVs, Roku, Fire Sticks, etc. You can target by ZIP code, age, income, interests, and your ad shows up during the shows they choose to watch. It’s way more efficient than traditional TV, and it’s trackable.
Performance TV takes it a step further. It blends the reach of Streaming TV with the accountability of digital, meaning you can actually measure what happens after someone sees your ad. Think of it like running a paid search or social campaign, but on premium TV inventory
We use a platform called MNTN, which gives us:
Real-time dashboards and reporting
Advanced targeting using verified data
Cross-device retargeting (TV ad today, mobile follow-up tomorrow)
Conversion tracking, not just impressions
Automated optimization based on what’s working
It’s not just about getting your ad seen. It’s about getting results you can see — and adjust along the way.
Why It Works
Whether you’re a local business or targeting a niche national audience, here’s why Performance TV is working for our clients:
Precise Targeting: Reach the right people, not just the most people
Professional Creative: We’ll help make sure your message lands fast
Full-Funnel Strategy: Show your ad on TV, then follow up on mobile and desktop
Clear Reporting: Know exactly how many people saw it, watched it, and what they did next
Let’s Build Something That Performs
We’re not a plug-and-play agency. We’re here to actually think through your goals and build a campaign that drives results — whether that’s more traffic, more leads, or just more visibility with the right people. If you’re curious about how Performance TV could fit into your current marketing strategy, let’s talk. We’ll show you what’s possible and help build a plan that works, on screen and off.
Reach out to us and let’s build something together.