5 Steps to Navigating a Successful Streaming TV Campaign with PGH Digital
The way people consume TV has changed. Audiences have shifted from cable to streaming platforms, creating new opportunities for businesses to connect with customers in more targeted and measurable ways.
At PGH Digital, we help businesses navigate this shift by developing smart, effective Streaming TV campaigns from the ground up.
Here’s a breakdown of how we guide you through the process—step by step.
Step 1: Define Your Campaign Goals
Every successful campaign starts with clarity.
We begin by asking the right questions:
Are you trying to increase brand awareness?
Drive traffic to your website?
Promote a seasonal sale or event.
Launch a new product or service?
Whether you're looking for broad visibility or a specific conversion, we help define your goals so your campaign has a clear direction and measurable success markers.
Step 2: Identify and Target Your Ideal Audience
One of the biggest advantages of Streaming TV (also known as OTT or CTV) is precise targeting.
At this stage, we work with you to pinpoint:
Geographic location (city, ZIP code, or radius)
Demographics (age, gender, household income, etc.)
Behaviors and interests (homeowners, parents, auto intenders, fitness fans, etc.)
Devices (smart TVs, mobile, streaming sticks, etc.)
This ensures your ads are delivered to the right people, at the right time, on the right screen.
Step 3: Build or Optimize Your Creative
Your video ad is the heart of your campaign—and it needs to make an impact quickly.
If you already have content, we’ll make sure it’s formatted and optimized for various streaming platforms. If you need creative support, we can help you:
Outline key messaging
Refine your call-to-action
Ensure it’s high-quality and platform-ready
Our goal is to make sure your video is engaging, polished, and tailored to your audience.
Step 4: Launch and Optimize Your Campaign
Once your campaign is live, we continuously monitor performance across:
Platforms (like Hulu, Disney+, & more.)
Devices
Locations
Audience segments
We don’t take a “set it and forget it” approach. Our team uses real-time data to make adjustments as needed—ensuring your budget is used efficiently and your message is being delivered effectively.
Step 5: Measure Results and Plan for What’s Next
We believe in transparency and data-backed decision-making.
At the end of your campaign, we provide:
Completion rate reports (how many viewers watched the full ad)
Total impressions and reach
Breakdown by device and location
Website traffic and conversion tracking (when paired with other digital campaigns)
These insights help you understand what worked—and how to improve for your next campaign.
Let’s Put Your Brand in Front of Streaming Audiences
Navigating a Streaming TV campaign doesn’t have to be complicated—especially with the right partner. At PGH Digital, we make the process seamless, strategic, and results-driven.
Ready to get started? Contact us today and let’s talk about how Streaming TV can help grow your business.