Which Type of SEO is Right for Your Business? Here's What You Need to Know
When most people hear “SEO,” they think of keywords on a webpage or maybe some mysterious tactic that helps websites “show up on Google.” But the truth is, SEO isn’t one-size-fits-all. Depending on your business size, goals, and audience, there are very different strategies that need to be used—and they all fall under the umbrella of SEO.
Think of it this way: a local family-owned pizzeria shouldn’t use the same SEO approach as a nationwide chain. And a contractor serving multiple cities won’t get far with the same tactics used for an online-only store.
That’s where understanding the different types of SEO comes in—and more importantly, knowing which one is right for you.
At PGH Digital, we help businesses across industries build customized SEO strategies that actually work—driving more visibility, more traffic, and more leads. Below, we’re breaking down the four main types of SEO we offer, how they work, and which one could be the game-changer your business needs.
Want to Attract More Local Customers to Your Storefront?
Perfect for: Restaurants, salons, retail shops, and service providers with a local presence.
If you’ve ever wondered how to show up when someone searches “best [your service] near me,” this approach is for you. Local SEO helps your business stand out in your immediate area by focusing on:
Google Business Profile optimization
Local directory listings
Earning local backlinks
Ensuring NAP (Name, Address, Phone) consistency
Best suited for small businesses targeting one city or neighborhood.
Expanding Beyond One City?
Ideal for: Service-based businesses covering multiple cities or towns.
If your business serves a wider geographic area, you need SEO that reflects that growth. Regional SEO helps you appear in searches across several cities by focusing on:
More competitive backlink campaigns
Regional directory management
Technical SEO enhancements
Keyword targeting for medium-competition search terms
A great fit for businesses looking to grow their local footprint across a region.
Competing in a Crowded City or Industry?
Best for: Businesses in large metro areas or high-competition industries.
When your market is saturated and highly competitive, you need a strategy that goes deeper. This level of SEO support is designed to give you the edge with:
Aggressive backlink acquisition
In-depth technical SEO audits
Content strategy and conversion rate optimization
Perfect for businesses aiming to dominate their local market in big cities or competitive industries.
Ready to Take Your Brand National?
Best for: E-commerce companies, franchises, or national service providers.
If your business serves customers nationwide, your SEO should too. National SEO helps you rank for broader, high-volume search terms with a strategy that includes:
Nationwide keyword targeting
Outreach for national-level backlinks
Strategic content planning and blog creation
SEO-optimized landing pages tailored to your offerings
Designed for brands ready to scale on a national level.
The truth is—there’s no “right” kind of SEO that works for everyone. But there is a right type of SEO for your business.
Whether you’re just trying to rank in your local neighborhood or dominate search results nationwide, PGH Digital offers a clear, strategic path to get you there. We don’t believe in cookie-cutter campaigns. Every one of our SEO packages is designed to align with your business goals, target audience, and competitive landscape.
Ready to take your online visibility to the next level? Let’s talk about where your business stands, and where you want it to grow.
Interested in a package? Reach out to us today for a detailed cost breakdown and to find the best package for you!