Want Better Email Results? Start With These Simple Tips
Email marketing remains one of the most effective digital marketing strategies, offering a direct line to your audience with one of the highest returns on investment. But to unlock its full potential, your campaigns must be more than just inbox clutter, they need to be strategic, personalized, and valuable.
At PGH Digital, we help brands create compelling email campaigns that engage customers and drive real results. Here’s how we do it and how you can apply the same approach to your business.
Start with a Clear Goal
Before designing your email, ask: What do I want this campaign to achieve?
Whether it’s promoting a sale, nurturing leads, driving traffic to your website, or increasing event attendance, every email should have a specific purpose. A focused goal ensures your content, design, and call-to-action all work together seamlessly.
PGH Digital Tip: We help clients define measurable objectives and track conversions through customized analytics dashboards and call tracking, so you always know what’s working.
Segment Your Audience
One-size-fits-all emails are a thing of the past. Audience segmentation allows you to send targeted content to the right people based on behavior, interests, location, or purchase history.
Example: New subscribers might receive a welcome series, while loyal customers get early access to promotions.
PGH Digital Tip: Our email strategies include segmentation plans based on user behavior and conversion data, maximizing engagement and minimizing unsubscribes.
Craft Compelling Subject Lines
Your subject line is the first (and sometimes only) thing a reader sees. Make it count. Great subject lines are:
Short and clear
Action-oriented
Personalized (when possible)
Intriguing without being clickbait
PGH Digital Tip: We A/B test subject lines as part of our campaign optimization strategy to ensure higher open rates for our clients.
Design for Mobile First
More than half of all emails are opened on mobile devices. A mobile-first design isn’t optional; it’s essential.
Use responsive templates
Keep content concise
Use buttons (not links) for calls-to-action
Preview your email on multiple devices
PGH Digital Tip: All our email designs are mobile-optimized, tested, and formatted to match your brand’s voice and visual identity.
Include a Clear Call-to-Action (CTA)
Your CTA should stand out and be easy to understand. Use action verbs like “Shop Now,” “Download Free Guide,” or “Book Your Appointment.” Place it prominently and repeat it when appropriate.
PGH Digital Tip: We help refine CTAs using real-time campaign performance data and conversion tracking, ensuring each email delivers ROI.
Use Engaging Visuals and Branding
A clean, visually appealing design reflects your brand’s professionalism and builds trust. Balance imagery and text so the email remains accessible and loads quickly.
PGH Digital Tip: Whether it’s designing custom email graphics or aligning with seasonal campaigns, PGH Digital creates email content that’s both strategic and on-brand.
Track, Test, and Optimize
Email marketing is never “set it and forget it.” Monitor open rates, click-through rates, conversions, and unsubscribes. Regularly A/B test subject lines, layouts, send times, and content to improve performance.
PGH Digital Tip: One of the most consistent trends we see? Businesses that send more regular email campaigns often see stronger long-term engagement. Not only does frequency help with brand recall, but it also gives you more opportunities to learn from performance data and adjust accordingly.
Every campaign we manage includes detailed reporting and monthly strategy reviews so you’re always improving—never guessing.
Email is one of the few digital platforms where you truly own your audience. And like anything worth doing, results come with consistency. Sending one great email is a solid start, but building a habit of regular, well-crafted campaigns is what moves the needle over time. At PGH Digital, we help businesses of all sizes turn email into one of their most effective marketing channels. Whether you’re just starting out or looking to fine-tune your strategy, our team can help you stay consistent, stay relevant, and see real results.
Let’s build email campaigns your audience actually looks forward to.